Most business leaders are aware of the fact that branding and identity design are two of the most important aspects of a successful enterprise. In order to be effective, branding must extend not only to your advertising, marketing, and product packaging but also to your website.
Your brand represents your products and services in the public eye in the form of a story. This is why it is so important to fuse brand consistency and your web design. Here are 2 reliable ways to make your website consistent with your brand.
The Importance of Color
Colors, fonts, layout, and words represent your brand. You don’t have to make these elements overdone, noisy, or cluttered to draw customers’ attention and make a strong impact on your branding and identity design.
One of the best ways to reinforce branding on your website is by using color theory. Choosing the right combination of colors can give your customers insight into your brand. For example, a red and black website seems edgy. A brown and green website is earthy and reassuring.
After you have determined your primary and secondary colors that best represent your brand, start integrating them into your website. Use your primary color and secondary color to complement each other in your text, menus, links, and body text. It is a good idea to use the primary color for headlines, headers, and your logo.
Leverage Whitespace
While web design in the past was centered around putting information, menus, and links on most of the usable real estate on a website, it is better to leave some whitespace. A recent study found that using this technique boosts visitors’ comprehension rates and attention spans by up to 20 percent.
Website visitors often fall victim to overstimulation, but whitespace on a page helps them focus on the right information. Customers will have an easier time understanding your brand if you don’t saturate the site with graphics and words. Surround text and images with whitespace to help your website look cleaner, clearer, and more legible.
Branding Your Website
Using these design principles, you will find it easier to brand your website and bring your customers a consistent experience across all channels. Pay particular attention to the colors you use and the whitespace balance on your website. This will help you solidify your branding and identity design.
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