4 Types of Landing Pages

One of the best ways to optimize your website is to make your custom landing pages clear, thoughtful, and exciting. Whether you are a social media marketer, paid marketer, or blogger, you should understand the importance of the landing page. Landing pages can increase conversions, net new leads, and drive traffic to your special offers or articles.

Here are four types of landing pages that can help you make your website campaigns successful.

1. Squeeze Page

A squeeze page has the primary goal of capturing a visitor’s email address. This page incorporates a call to action. Customers can be encouraged to enter their email addresses when they are offered coupons, newsletters, and free downloads. Once you have their email address, you will be able to draw them in through marketing messages sent to them directly.

2. Splash Page

A splash page doesn’t necessarily feature lead capture. These pages are used when someone clicks a link to bring them to a social media or content page. Instead of going directly there, the user is sent to a splash page. The page may have useful information like announcements or language preferences. Splash pages may also feature ads.

3. Lead Capture Page

Lead capture pages are similar to squeeze pages, but they gather more information. They often collect names, business names, email addresses, job titles, and industry information. The information that your website requests can depend on your page’s sales and marketing goals. Be sure that your lead capture page is simplified if it is at the top of the customer funnel.

4. Click-Through Landing Page

Click-through custom landing pages provide visitors with a valuable offer without forcing them to “Buy Now.” This type of landing page shares the benefits and features of your product with a call to action encouraging the customer to explore a free trial. Another landing page brings them to the details of pricing and payment information.

Before your customer reaches this page, they will already know why they should pay for your product. This makes your sales attempt less jarring.

Exploring Landing Pages

There are many more types of landing pages, but these are the most popular and most effective. If you need to revitalize your lead generation or grab customers’ attention, reworking your landing page may be just what you need.

Read a similar article about digital ads design here at this page.

Why You Need To Master Holiday Marketing In 2021

Ever notice how retail stores are always ready to move on to the next season or holiday? They set up their new promotions before the previous ones are even done. They don’t miss a beat when it comes to holiday marketing and targeting their customers read more

3 Reliable Ways to Establish Brand Consistency With Your Website Design

Most business leaders are aware of the fact that branding and identity design are two of the most important aspects of a successful enterprise. In order to be effective, branding must extend not only to your advertising, marketing, and product packaging but also to your website.

Your brand represents your products and services in the public eye in the form of a story. This is why it is so important to fuse brand consistency and your web design. Here are 2 reliable ways to make your website consistent with your brand.

The Importance of Color

Colors, fonts, layout, and words represent your brand. You don’t have to make these elements overdone, noisy, or cluttered to draw customers’ attention and make a strong impact on your branding and identity design.

One of the best ways to reinforce branding on your website is by using color theory. Choosing the right combination of colors can give your customers insight into your brand. For example, a red and black website seems edgy. A brown and green website is earthy and reassuring.

After you have determined your primary and secondary colors that best represent your brand, start integrating them into your website. Use your primary color and secondary color to complement each other in your text, menus, links, and body text. It is a good idea to use the primary color for headlines, headers, and your logo.

Leverage Whitespace

While web design in the past was centered around putting information, menus, and links on most of the usable real estate on a website, it is better to leave some whitespace. A recent study found that using this technique boosts visitors’ comprehension rates and attention spans by up to 20 percent.

Website visitors often fall victim to overstimulation, but whitespace on a page helps them focus on the right information. Customers will have an easier time understanding your brand if you don’t saturate the site with graphics and words. Surround text and images with whitespace to help your website look cleaner, clearer, and more legible.

Branding Your Website

Using these design principles, you will find it easier to brand your website and bring your customers a consistent experience across all channels. Pay particular attention to the colors you use and the whitespace balance on your website. This will help you solidify your branding and identity design.

Read a similar article about design consultants here at this page.

How to Hire a Designer For Kickass Marketing

Good marketing is dependent on good design. In the modern marketing environment, you have to be able to stand out from the crowd. If you’re looking for a creative marketing designer to help your business, you need to make sure you know what kind of designer you need. In this blog, we’ll help you understand your different options when searching for a creative marketing designer.

Types of Creative Marketing Designers

Here are some of the different types of creative marketing designers out there. Remember, designers all have their own specialties, so which kind of designer you hire will depend on your company’s needs. You may need one of these types of designers or multiple.

• Web Designer - Web designers specialize in creating website design that works well with backend code. If you’re wanting an amazing website, this is the designer you should turn to.
• Graphic Designer - Graphic designers will specialize in things like logos and images for ads. If you’re needing to refresh the imagery for your brand, these are the designers you should hire.
• UI/UX Designer - These designers will make the front-end, customer facing design of your apps and other interface points. They know how the users will interact with your different interfaces and make their experience as seamless as possible.

Being familiar with the different types of designers will help you communicate what you’re needing from them and help them deliver you the best product.

How to Hire a Creative Marketing Designer

A creative marketing designer is an important position. You need to hire someone who is flexible, efficient, but effective. They need to be able to deliver high-quality products with a quick turnaround time. With that being said, not all companies have the resources or budget to hire specifically for a creative marketing designer position. If this is the case for you, you have other options.

Outsourcing this work to an agency is a great option for companies of any size. You can pay for your services as you need them and you don’t have to worry about salaries, benefits, training, and everything else that comes with a new hire. There are plenty of great companies out there that offer these design services, so you can sit back and watch the great design work roll in.

Read a similar article about creative services agency here at this page.

How Compelling Copy and Design Build Better Campaigns

The debate between designers and copywriters about whose work is more effective has been a decades-long feud. When it comes to content marketing, many have questioned if content writing is still “king,” or if a picture really is worth a thousand words read more

What is a Responsive Landing Page?

Landing pages are an important part of the customer journey. If you get a customer to the landing page, the last thing you want is to lose them there. That’s why responsive landing page design is essential with responsive landing page design; you can make sure to turn that user into a conversion. Wondering what a responsive landing page is? Allow us to explain.

What is Responsive Landing Page Design and How Does it Work?

Simply put, responsive landing page design means that your landing page will be delivered to users regardless of the platform, device, operating system, or screen they’re using. With responsive design, your landing page will load and appear correctly no matter where your users are coming from.

So, Why is it Important?

Important landing page design is crucial, since there are tons of people that use mobile devices to browse the Internet. When you have responsive design, your landing page will be able to render on smartphones and desktops, meaning that everyone will be able to access your landing page and fill out the information to convert.

Hiring a Landing Page Designer for Your Company

If you don’t have responsive landing pages, you could be losing out on a lot of conversions. The last thing you want is your users getting frustrated and clicking out of your landing page because it didn’t load on their smartphone. You can prevent this from happening by hiring a landing page designer. A responsive landing page designer will be able to make sure your landing pages are delivered to as many users as possible, maximizing your ROI and bringing your conversions up.

If you can’t afford to add a designer to your payroll, you don’t have to worry. Outsourcing design to an agency is an affordable option that allows you to get all of your landing pages adjusted to responsive design if you need it. You hire the designer when you need them, they deliver the design, and you watch your success metrics increase. It’s that easy. Don’t lose out on any more customers; hire a landing page designer today.

Read a similar article about landing page designer here at this page.

5 Design Tips for Creating a Better Newsletter

When someone signs up to receive your email newsletter, they’re making a conscious decision to get your content sent to their inbox. This is an opportunity you don’t want to waste. It’s a marketer’s dream to have an engaged audience, and you need to make sure your digital marketing design is just as appealing as your newsletter content. Read on for some newsletter design tips to make sure you keep your email audience engaged.

Nail Your Layout

One crucial principle of digital marketing design is that you have to have a clean and concise layout to get your message across. When you design templates for your newsletter, make sure your layout is readable, clean, and easy to parse through. This will make for a more enjoyable reading experience for your audience and keep them subscribed for more.

Make Sure You’re Optimized for Mobile

A large chunk of your audience is going to be reading their emails on their mobile device. This means your design must be optimized for mobile. If it’s desktop only, you’re going to lose a lot of subscribers. People expect their content to be optimized for mobile and easily accessed no matter where they are.

Use Visuals to Your Advantage

People want visual stimulation in the digital marketing design they consume. You can make your newsletter pop by including visually appealing images and even animated images. Also, make sure you have a clear visual language in your newsletter. Make your newsletter have appealing colors and readable fonts. Newsletters are meant to grab the attention of readers, so make sure you’re not boring them with big walls of text.

Make an Engaging Call to Action

Your call to action is your chance to get your reader to respond in some way. Whether that be sharing the newsletter, buying a product, or any other conversion metric you’re looking to achieve. If your call to action is dry and boring, they’re unlikely to take any action at all.

Hire Digital Marketing Design Agency to Get Your Design Right

Digital marketing design is no easy feat, so don’t be afraid to outsource those services to an agency. A digital marketing design agency can make your newsletter design sing, so you can focus on delivering exciting content in each email.

Visit this website for more information about brand identity design solutions.